Meet Troy

Troy Palmquist

Founder

Email Address

[email protected]
Primary Phone

(702) 757-8112
License Number
#01772138

Leadership

As the founder of DOORA Properties, Troy Palmquist has created one of the most unique indie brokerage models on the West Coast. A visionary industry leader, Troy continues to look for opportunities to grow his brand and take advantage of the nimbleness that only an indie brokerage can provide to create optimal outcomes for his partners, agents, and clients.

Troy has been involved in launching and scaling both indie and franchise brokerages while selling thousands of residential properties under his own license. He headed up the Engel & Völkers launch in Santa Monica then founded independent brokerage The Address in 2017. He took this first indie from one small office in the Channel Islands harbor to five offices throughout Southern California.

Through it all, Troy has exhibited a focus on helping agents to build their careers by providing both professional guidance and operational support. He has served as a managing broker for over 100 agents over the course of his career, facilitating a higher level of performance and redefining the scope of real estate services for markets throughout the region.

Innovation

As co-founder of DOORA, Troy has honed in on the home buying, ownership, and selling lifecycle, creating a 360° solution that provides seamless, integrated services for real estate clients at every stage of the transaction. At the same time, DOORA offers game-changing solutions for real estate agents and teams encompassing lead-generation, marketing, and support services with a value-added approach that gets results and builds successful, lifelong professional relationships.

As an expert witness, Troy is in demand to provide transactional analysis and high-level evaluation for REO and distressed properties. Working on the cutting edge of the iBuyer movement, Troy has served in roles as both acquisition manager and disposition manager for strategic investment portfolios.

Troy has designed patented improvements to residential signage and has received a trademark in multiple categories for his brand design. As managing broker at The Address, he collaborated with the leadership of nine major brokerages in the Orange County area to share anonymized buyer data and access advanced market analytics through the RealScout Orange County buyer graph. This data was developed to help area brokerages better advise selling clients on pricing and how to best position their homes for sale at a variety of price points.

Impact

In 2019, Troy published his first book, Independent: Why the old-school brokerage model is broken — and how you can disrupt it. It was the culmination of years of thought and experience on both sides of the franchise/indie equation. He is currently hard at work on his follow-up.

Troy has been a participating speaker at Inman Connect Las Vegas as part of a panel entitled “Change is Here: A Brokerage Survival Guide.” He has also written and contributed to dozens of articles for major media outlets, sharing his thoughts on independent brokerages, company culture, and more.

Troy has been elected to the Board of Directors for the Ventura County Association of Realtors® as well as being named to the National Association of Realtors® (NAR) 2020 Leading Edge Advisory Board. He believes in the importance of taking a leadership role and having a say in the direction of these industry organizations, especially as an independent brokerage owner.

Work with Troy